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3 articles tagged with "RFM".

Leveraging RFM: Using your "Champions" for Growth

By Lucy Crossland on Thu 07 April 2022 in Wholesale & Distribution



RFM analysis has become a crucial tool for effectively segmenting your customer base, in particular identifying your "Champion" customers. These customers offer unique opportunities for business growth. So how exactly can you make the most of this positive relationship to drive business growth?

You're Losing Customers - Here's How to Fix it

By Jessica Heald on Thu 24 March 2022 in Wholesale & Distribution



A leaky bucket in your business is likely draining the profit out of your business faster you can bring customers in. But how do you know who's at risk of being lost to competitors? And how can you analyse this information quickly, so you don't lose them for good?

Using RFM Segmentation to Grow your Wholesale, Distributor or Manufacturing business

By Jessica Heald on Wed 11 March 2020 in Wholesale & Distribution

Using RFM Segmentation to Grow your Wholesale, Distributor or Manufacturing business

Let us explain what RFM is, why you should care about it, how to calculate and use it, and most importantly – how it impacts all 6 key strategies for growth and profitability in Wholesale, Distributor & Manufacturing businesses…

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