Aspen Electronics Ltd

Aspen Electronics are a premium UK based distributor, specialising in a wide range of RF & Microwave Components and Test & Measurement Equipment.

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Summary

Aspen Electronics were previously very anti-CRM but, since being in contact with Prospect CRM’s responsive support team, can now see the real benefits in having one that’s built for specific business requirements.

What our customers say

Before Prospect CRM, I was very anti-CRM, but I can now see the real benefits in having one that's built for your business requirements.

Howard Venning - Managing Director

Automate orders

Reduce time spent on manual orders and increase team efficiency.

Information retrieval

Easily locate information needed to improve customer service and efficiency

Database management

Streamline key processes and manage workflows faster

Pre-Prospect Problems

Prior to Prospect CRM, we were using an antiquated all-in-one system which was over 17 years old, and it was time to update it. We had over 5 separate systems which all held important customer information, so we knew we needed to bring all our information into one single place.

We also had no existing CRM system in place, so tasks like rekeying orders was time consuming and inefficient. Selling an extensive range of complex products like we do, our existing systems and processes were causing problems in the business and for our customers.

The Solution

Both the integration to our accounting system, Exchequer, along with the fact that Prospect CRM is built for product businesses, were what attracted us to Prospect CRM. As a result, we implemented Prospect CRM as a single solution that could operate for both our companies at the time, Aspen and Admiral. Despite merging these companies since, Prospect CRM is still working well for us. We deal with a large and diverse dataset due to the nature of our business, and Prospect CRM has allowed us to manage this in an efficient and effective way.

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